Building local SEO outside your core location signifies the business’s ability to make use of Business citations as a local SEO strategy for multiple locations. The word Citations may not be new to University professor as their reputation is often built on the number of times their research is cited across the globe. The same applies to local businesses as a local SEO strategy where local search citations refer to the online mentions of the business’s name, phone number, and address on multiple websites, directories, and platforms. Citations in local search engine marketing are of two forms, which are structured citations and unstructured citations. The structured citations appear in business directories like Google Business Profile, Yelp, and industry-specific directories. Local businesses can implement structured citations by optimizing title tags for local seo citations which are considered the most reliable SEO ranking factors. The second is unstructured citations which appear in blogs, news sites, social media, and other online mentions that reference a business without being in a formal directory format. Examples of unstructured citations are common blog posts with the title “How to get my business on top of Google search Reddit.” You would agree that the more Local search citations, the easier it is for customers to find a business online. Thankfully, there are affordable local SEO services that help with this kind of local SEO optimization. A good example is us where we make use of popular local SEO ranking factors such as securing citations in local directories beyond the primary business location to improve business search presence in surrounding cities or regions.