According to DemandMetric businesses with a blog on their website receive 67% more leads than those without an active blog. This figure is even higher when companies strategically employ other forms of content marketing like influencer marketing, video marketing, and guest posting. Unlike in the past when businesses churned out content for the algorithm, modern content is about answering questions and solving the pain points of the consumer with valuable content. That’s because when the customer wins, the business succeeds.

Businesses are super focused on personalizing stories for buyers across different platforms like TikTok, LinkedIn, Instagram, and more. The goal is not to post content everywhere but to just make your message irresistible for your audience wherever you find them. If you can out narrate your competitor, then you get the business without necessarily spending a fortune. Hubspot stats highlight that 67% of marketers find sharing social videos the biggest when it comes to return on investment.

For business owners struggling to create or maintain their content systems, partnering with a marketing agency is the way to go. Marketing agencies have personnel who understand the art of storytelling and can incorporate data that makes marketing campaigns actually work. Granting these people access to your audience insights ensures your ideas are properly packaged for your customers. It’s also important to note that artificial intelligence can be a valuable tool to help create and package marketing messages.